The HLA Story is an interactive mural celebrating the heritage by showcasing Hong Leong Asia’s rich history and serves as a lasting testament to the values that propel the group to the next chapter.
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Graphic Design & Illustration
About The Project
The The HLA Story highlights Hong Leong Asia’s instrumental role in advancing Singapore’s industrialization over the decades while looking ahead to a promising future. This interactive mural celebrates the company’s heritage by presenting its rich history and values that continue to drive its progress.
The digital experience allows users to explore the mural by clicking on various sections to uncover stories about Hong Leong Asia’s history and its significant impact. The mural features diverse content, including videos, animations, articles, and write-ups. It also showcases Hong Leong Asia’s three pillars of growth through a creative and artistic interpretation within the mural.
The Artwork
The dynamic aspect of the mural lies in transforming a static artwork into a vibrant, animated experience. These animations are then integrated into an interactive program, allowing users to click and explore various facets of HLA’s business. Additionally, each pillar of growth is represented by a unique adaptation of the master artwork, creating distinct visual narratives. To further emphasize HLA’s core values, 16 mini artwork pieces were designed, each symbolizing a key aspect of their principles and vision.
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