The SUSS brand launch, themed ‘Dream, Dare, Do,’ unveiled an engaging interactive exhibit as a centerpiece of their rebranding initiative. From conceptual design and construction to AV testing, setup, and multimedia production, the team expertly managed every detail.
category:
services:
Multimedia Installation
Content Curation & Creation
AV & Lighting
About the Project
The Singapore University of Social Sciences (SUSS) unveiled its new branding initiative, Dream, Dare, Do, through a captivating interactive exhibit. Designed and produced within just 2.5 months, the project was expertly executed from concept development to construction, AV testing, multimedia production, and final setup. The exhibit offered a blend of tactile and digital experiences, inviting visitors to engage through photo booths, interactive game stations, immersive video projections, and self-help questionnaire kiosks.
This thoughtfully crafted activation was met with enthusiastic acclaim, leaving a lasting impression on its audience.
Challenge & Solution
For their brand launch, the client sought a bold and distinctive way to amplify their new branding and the message of Dream, Dare, Do. Working within a tight timeline from October to a January delivery, we collaborated closely with their team to conceptualize interactive elements that seamlessly aligned with their refreshed vision, brand positioning, messaging, and vibrant new color palette.
The team displayed creativity and proposed suitable interactives that met our objectives despite the tight timeline happiness.Stephanie Tiu
Our efforts were divided into two key areas: structural design and construction of the exhibition space, and the development of engaging interactive experiences. The journey wasn’t without its challenges—unpredictable weather, multiple rounds of revisions, and the relentless pressure of an accelerated timeline.
Every day was a race against time, but through unwavering dedication and round-the-clock effort, we successfully brought the installation to life, creating an unforgettable brand experience.
