Heineken : Smooth Fridge
The campaign featured a retro-inspired interactive photo kiosk, deployed across three event venues over the course of a month.
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Photo Kiosk
About The Project
Introducing the ‘Heineken Smooth Fridge Photokiosk,’ an interactive, retro-themed photo kiosk installed at various locations across Singapore. Designed for both individual and group photos, it features a fisheye lens and a pixelated aesthetic that adds a nostalgic touch.
Users can capture up to three photos, download them via a dedicated QR code, and share their moments on social media. At the end of the session, the QR code also unlocks exclusive promotional features for participants. The fridge interior is illuminated with COB lights in Heineken’s signature green and red, perfectly reflecting the brand’s iconic look.
Challenge & Solution
His collaborative spirit really stood out as he listened to our needs and offered great ideas that made our project even better than what we planned it to be.Haziq Hussain, Acct Director

















